About Search Quality and writing search engine optimized content

Yesterday I had a talk with one of the editors of our magazine about different search optimization topics. During this meeting we also talked about the possibilities of preparing content which can be really found in search engines and which factors can influence the ranking of web page contents on the search engine result pages.

First it is necessary to speak the language of the targeted audience. In contrast to printed magazines it could be a mistake trying to use the scientifically correct terms. Keywords that are not widely known and used for search queries cannot be found, if nobody searches for them. On the other hand only keywords that are mentioned on a page can deliver hints for Google that this page could be related to a certain topic. The main point is to be aware of the goals of a search engine that Udi Manber describes from the viewpoint of Google:

"[..] the goal is always the same: improve the user experience. This is not the main goal, it is the only goal." - Udi Manber on the Official Google Blog

Good search results are one of the key factors for a good experience. And Search Engine Providers like Google will continously improve their quality. One of the most effective ways will be always to write honest and really useful content for the targeted audience.